anwebservices
Level X5
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Local reviews are incredibly important and you should ensure that you encourage customers to post reviews about your business on review sites such as Yell and Yelp. Make sure to also not forget to get people to post a review on your Google business page.
It used to be really easy to get a link to your Google business reviews, but a recent Google+ update left the links broken.
One thing to note with reviews is that you should never buy them as it’s against the terms of service of all credible directories as it is, in theory, false advertising.
Links
Anybody that knows anything about SEO will know that high quality contents and inbound links (backlinks) are still one of the biggest ranking factors. Regardless of whether you’re doing international, national or local SEO links are a necessity, especially in competitive markets.
When doing local SEO you should aim to add as much local relevance to your links as possible. To do this you can do guest posts on local business blogs, get listed in local directories, sponsor local events and much more.
Hopefully I’ve made a strong case for including local search into your marketing strategy with this article. Unless you’re already a nationally recognized brand, local SEO is going to be a necessity if you want to generate more leads and make more sales with your website over the next few years.
Make sure to stay committed with your efforts as it’s not an overnight fix, but when done correctly is one of the most sustainable ways of generating business online.
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Lynne
I do have another local website but I set that up before I learned anything about SEO so this is going to be an amazing way to learn how to do things the first time. My other website I knew nothing and made a lot of mistakes. It is a nice website but it still needs a load of work done to it! Thanks Anwebservices :) I am planning on starting another website and it will be local so I am very interested in learning everything I can about local SEO. I do have another local website but I set that up before I learned anything about SEO so this is going to be an amazing way to learn how to do things the first time. My other website I knew nothing and made a lot of mistakes. It is a nice website but it still needs a load of work done to it!
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