idealmike
Level X3
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SEO = Search Engine Optimization.
SEO is the process of optimizing your website for the Search Engines so that it ranks higher and is displayed at the top of Search Results. SEO can either be on-page SEO (the process of optimizing your site and content) and off-page SEO (the process of building links to your site, mentions, citations etc). By doing SEO on your site, you can increase the ranking positions of it and get more organic traffic from the SERPs (Search Engine Results Pages).
SMO = Social Media Optimization.
SMO is the process of optimizing your Social Media pages so that they get more exposure, get more followers and have better response and engagement rate. Basically it means finding and using ways that make people engage in your posts and visit your site and do the things you're using in your Call-To-Actions. By doing SMO on your Social Media pages and profiles, you can get more followers and increase the engagement and response rate from your posts that you create and publish.
But if you could only do one thing for the rest of your life again, either SEO or SMO, which would you choose and why?
What would be more effective in the long run? Doing SEO or SMO?
I'm interested to see what people will say and why! 
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Lynne
I managed to get my Facebook page quite active and that is how I started making sales. I would post links on my Facebook page and nobody would click on them, but they would place an order via Facebook or email instead. It was quite disheartening and sad that I had this beautiful website that nobody cared about.
Over a period of a year I learned a lot and did loads of sales from Facebook posts and I slowly started adding more content and learning how to market. Facebook and social media can be really cool.
Now that website has most of its traffic from Facebook still since I have 40 000 fans on my page.
Then I started 2 new websites last year. One is a slow hobby, but the other one I have put a huge amount of work into and my focus there has been SEO.
I think overall SEO is best because with social media I find bounce rates quite high and conversions quite how. With organic traffic I find the traffic is really good quality, plus if I stop sharing on social media and take a week's break from anything nothing much will change. With social media I still have to keep working at it all the time. Well I started my online journey not having a clue what I was doing. I managed to figure out social media marketing and although I had a website I could not figure out how to get people onto my website to make any sales. I managed to get my Facebook page quite active and that is how I started making sales. I would post links on my Facebook page and nobody would click on them, but they would place an order via Facebook or email instead. It was quite disheartening and sad that I had this beautiful website that nobody cared about. Over a period of a year I learned a lot and did loads of sales from Facebook posts and I slowly started adding more content and learning how to market. Facebook and social media can be really cool. Now that website has most of its traffic from Facebook still since I have 40 000 fans on my page. Then I started 2 new websites last year. One is a slow hobby, but the other one I have put a huge amount of work into and my focus there has been SEO. I think overall SEO is best because with social media I find bounce rates quite high and conversions quite how. With organic traffic I find the traffic is really good quality, plus if I stop sharing on social media and take a week's break from anything nothing much will change. With social media I still have to keep working at it all the time.
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