Cristian
Level X3
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I always wanted to do this as far as I can remember in my SEO career.
To actually test keywords related to future events by developing a niched websites filled with related content.
For example: Right after they would have announced that Brazil is the next country to hold the Olympic Games I should had bought a related domain and started writing about new regarding this event as well as review and articles on the all the top athletes that are going to compete with one-another in this event, especially the ones that are likely to get cold medals, everyone is going to search about them when they get one!
Same things for Pokemon Go. I've seen a lot of news about the beta release but I never thought this would become so popular all over the old.
Anyways, has any of you did anything similar? Does Google really value when you are the first to report on something? It makes sense that if you are the first to write about a certain topic, you may get a lot of backlinks and therefore Google will see you as positive information and will rank you accordantly.
But what about content that it isn't shared and backlinked but is the FIRST? Will Google still rank it good when everybody starts writing on this subject?
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TommyCarey
I have a few news related websites, and not like world news, more of stuff in certain niches that's going on or about to happen. A while back I had a diablo III website up and running when the news was dropped that the game was going to be in developement. When I heard the news I sprung into action because I've played every diablo game and most of blizzards games in general. I added whatever content I could, I even added content that covered the previous games so that I could pull in traffic from those keywords. I would target the bosses names, armor sets, weapons, etc. and try to rank for them as quick as I could without getting penalized. After maybe 2 months I started to see the traffic come in for the diablo website and I was super happy. It wasn't a flood like I had hoped, but it was good enough to keep me going lol.
Fast forward to a month before the game is about to drop and I'm still sitting pretty on the first page because of all the natural links I've gained from people sharing what I wrote about. This was my first gaming website so I wasn't exactly sure how to run it, but it wasn't difficult lol. It was basically a blog with fancy images.
After the game launched I was still on the first page, but I was now fighting bigger companies like IGN
Google does show love to those who have been writing about a topic for a while, so I think we all should launch websites when we hear news of a big launch
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