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I am sure you are all aware about viral posts on social media and how useful they can be for some people, but is it really a good approach? One of my websites is in a particularly viral nice and some posts on the site can fetch 30,000 views, which looking from the outside is great but personally I think there is more to it than just traffic. So we have been using Reddit to get a lot of our traffic as our site is fantastically popular in a community like that. What we have found is that our posts have gained a lot of popularity, but a lot of the Reddit community is just scanning over the article and then going back to Reddit, instead of doing what I want and clicking on other articles. This has done a lot of good in one way because the traffic has been around 80% US, however the average session time and bounce rate have been horrific. From promoting on our Facebook page we have seen a lot less traffic but they are more interested in the site. They stay for longer, go onto the next article, come back later etc. So my question to all of you is, should I stay with this viral traffic, or should I forfeit the high numbers for more high-quality, returning visitors?
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