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A few days back I found myself in a sort of SEO guru group (I find it useful joining these groups as I am able to get a lot of info). One guy mentioned that he was struggling to rank in his nice, which is a very low competition keyword. Some guy in the group suggested getting a domain name containing, or at least relating to his key word. This created a huge debate in the group and no one could really decide if having a domain name relating to your nice is really important for ranking.
Now I know that the domain ending is important and some endings have more authority than others in the Search Engine's algorithm, but do you think the actual domain name is important. If I make two identical sites in the shoe niche would shoeforall.com rank better/ worse/ the same as gardenplant.com ?
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