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Hi I always believe that readers always feel more comfort when he/she understands any content easily while reading. And I think this is a successful work for a content or article writer when reader will understand any content easily and reply back by his opinion.
And as per as I know communication, English is not too hard. Because of for interaction to anyone, we are use most easy and most useable word. So, content or article another way of communication to visitors.
Is not it?
If we watch BBC or CNN news, they mostly use very easy and useful words. And I feel they use easy word because, their audience is from all over the world, both English or non English speakers.
So, why would a content writer not need to care about it?
I have seen many content writers use so many complex word for showing of smartness. I think they may feel, if they write complex word, audience may understand he has lot of knowledge of English or on that topic.
Is it true?
Reality is audience feels bored of reading such types of complex content.
On the other side, if writer insists on simple words for writing content, reader may attract more for content to content.
Is this not so?
What do you think?
Regards by Ajlancer
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