jwturner12
Level 1
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How is it that some campaigns are up for only days or weekly and successfully funded but my Gofundme campaign has been up for weeks and still not met it's goal. I need help generating real donations, visitors to my campaign.
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TommyCarey
What I learned.
If you don't have a list of interested investors already, you won't see much success with your campaign. You won't see much success, if any, if you don't have a list because you're basically starting from scratch. I learned that a lot of successful campaigns are working on them prior to even launching. They will have a website up and running which it's sole purpose is to capture emails. To generate traffic to this email capture website they will usually run campaigns using facebook advertising platform. If you can get your CPC (cost per click) down low enough then your price per acquisition will be maybe $1. That means you can get 1 click that converts into a sign up or 100 clicks and obtain a sign up but each cost a total of $1. Some people running GoFundMe and KickStarter campaigns will spend $300 to $500 per campaign in order to obtain enough emails.
After you have the emails, you can now email them when your page on GoFundMe is ready. But before you blast out to them, you need to make a detailed page and that includes a high quality video explaining everything. You can't just put up a $5 white board video because that won't make you much, you need to get personal and show who you are. A high quality video combined with real people talking and showing prototypes of what you want to make or just saying why you need funding will go a long way compared to a white board video
Hopefully you take your time on setting up your page before you email everyone you captured from facebook. Usually the response rate of the emails is pretty high since they were already interested.
I also read that if you don't have the majority of your funding within 72 hours, you won't have a very successful campaign. I don't know how true this is, but the guy who wrote the book I read has had plenty of successful campaigns I was actually looking to post something on KickStarter which is similar to GoFundMe. I was doing extensive research because I knew that if I just posted something there was a slim chance it would get funded unless I already had buzz about it. What I learned. If you don't have a list of interested investors already, you won't see much success with your campaign. You won't see much success, if any, if you don't have a list because you're basically starting from scratch. I learned that a lot of successful campaigns are working on them prior to even launching. They will have a website up and running which it's sole purpose is to capture emails. To generate traffic to this email capture website they will usually run campaigns using facebook advertising platform. If you can get your CPC (cost per click) down low enough then your price per acquisition will be maybe $1. That means you can get 1 click that converts into a sign up or 100 clicks and obtain a sign up but each cost a total of $1. Some people running GoFundMe and KickStarter campaigns will spend $300 to $500 per campaign in order to obtain enough emails. After you have the emails, you can now email them when your page on GoFundMe is ready. But before you blast out to them, you need to make a detailed page and that includes a high quality video explaining everything. You can't just put up a $5 white board video because that won't make you much, you need to get personal and show who you are. A high quality video combined with real people talking and showing prototypes of what you want to make or just saying why you need funding will go a long way compared to a white board video :D Hopefully you take your time on setting up your page before you email everyone you captured from facebook. Usually the response rate of the emails is pretty high since they were already interested. I also read that if you don't have the majority of your funding within 72 hours, you won't have a very successful campaign. I don't know how true this is, but the guy who wrote the book I read has had plenty of successful campaigns :)
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