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Hey there everyone!
I recently had a client hire me to optimize their YouTube videos, which I thought was second nature, but I guess not.
Well, their lack of knowledge lead me to write this up for everyone It basically covers a few things that I did with their videos in order to help them get natural views, likes, comments, shares, etc.
Enjoy!
1. Optimization: First off you should always start with the tool directly available to you through Youtube. Now I'm not talking about advertising, I'm more referring to your titles, descriptions and keywords that are specific to your video. Do the proper on page optimization of your video and it will go a long way.
2. Call To Action: Get people to click, like, rate and comment by using call to actions (links) in your video or descriptions. You can pull people pretty easily to your website with a well placed link.
3. Friends and Family: One way to get your initial boost is to advertise your new video to your friends, family, colleagues and customers/clients. I don't normally do this, but for a new YouTuber this might be the best way to get a few views and likes on the video.
4. Get Social: Take advantage of Facebook, Google+, Pinterest and Instagram. Make business profiles on those platforms and be active. You can pull traffic to your YouTube video this way and the people clicking through are already interested so they'll probably like and/or post a positive comment.
5. Your Website: Add your YouTube video to your website. Even if you only get a few visitors a day, week or month it's still a good idea to have it on there.
6. Newsletters: If you have a newsletter already going out to your clients, friends, colleagues, etc. Be sure to add the URL of your new YouTube video for them to check out. Bigger lists will obviously show better results, but you never know who will share you links if they see it in an email.
7. Get Indexed: By getting your channel, and videos, indexed in the search engines you'll be increasing the chances of obtaining views, likes, comments and shares.
8. Printed Material: If you own your own company and you have printed material for it, be sure to add your YouTube channel URL on the documents so people can check it out. You won't see a huge ROI on this, but it will help a little. And since the URL of your YouTube channel doesn't take up much space, it will be easy to add to all your documentation.
9. Paid Traffic: Try out PPC (pay per click) advertising through Google, Yahoo!, Bing and Facebook. These platforms, especially Adwords (Google), can bring in loads of traffic in a short period of time. And if you're not in a difficult niche, you can pay much less per click.
10. Hiring Someone: If you have the funding, try hiring a good marketing company to help you advertise all your videos and tweak the on page optimization of the videos in order to get the best outcome. Hire them for SEO (Search Engine Optimization) and see if they will help you out with your YouTube videos. Doing it this way should save you a few bucks.
Those are a few little tricks you can do in order to get traffic to your YouTube videos
Not all of these tricks are free, but they all will help
Thanks for reading!
- Razzy
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