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Should you use video testimonials in your services?
You should use video testimonials in your services to sell more!
Videos make excellent communication tools. They're so much better than boring long sales letters don't you think? They add a real 'personal touch' to your service or business. People love to watch videos and they trust spoken voices over written words much much more. Also people can relate to someone talking in a video about something more than they can reading something on a page. They stand out, they install trust in people and can be used to promote your own services and encourage sales not just by the people who come across it on YouTube or another site that video may be on, but by those who view it in your actual service page too.
Think about it, if you make a video of/about one of your services, where you are sitting there talking about it, telling people about what it does, how it can help them etc. That will give your service a real edge over all the other similar services out there that are almost identical to yours. People will see YOU talking in that video about YOUR service and be much more inclined/enticed to purchase it if it's spoken to them. It will fill them with much more confidence when they can see a face behind the service. Don't you think!?
So knowing this, why don't more sellers here use video testimonials to promote their services? Are people afraid to talk on video?
I get that as a freelancer you can remain completely anonymous if you want. So it doesn't even have to be you? You could hire someone to make them?
A page 3 model or something perhaps!? Or even just someone dressed smartly in a suit or even dressed casually. You could tell them all about your service, even give them a script to read highlighting the good features/benefits to your service.
I think this is an excellent thing to do and will really help to give your services a real personal edge to them and make them stand out over other similar services.
It's definitely something to think about and consider doing. I think we should all make an effort to look into this more so that each of our services has a video about them.
Another good idea is to make podcasts. It's more for those people that are camera shy. They are just simple audio files you can make yourself. They can be just you talking about your service, telling people what it does, how it can help/benefit them and other useful stuff about it that encourages them to purchase.
What do you think of doing this?
Why don't your services already have videos/podcasts?
Have you considered doing this but haven't got round to it yet?
They could exponentially help you get more sales so if not why not!?
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create a video in your native tongue and and then take the transcript of what you said and run it through Google translate. You could overlay the text just like a foreign movie with sub-titles?
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cdrocks
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