What are the most common concerns social media marketers face when advertising on mobile devices?

EliteWriter Level 2

July 2, 2016, 7:32 am

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What are the most common concerns social media marketers face when advertising on mobile devices?

Social media optimization is known to be very important nowadays. And considering this we know that many businesses are making it a point to implement strategies that address this, and that also reach out to mobile users. However there are a number of concerns that such social media marketers have, namely:

Not having sufficiently accurate customer profiles
Ensuring that users are able to get a cohesive experience on all of their mobile devices
Having a truly responsive and user friendly design
Making sure that visual aids are displayed properly

These are some that came to mind. Do you think that there are any others that are common concerns?

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TommyCarey

I've never had fun advertising on mobile devices. I would assume pushing a play store download link would be the best bet when running an advertising campaign targeting mobile users since an app was made for phones. I've never had much luck because I have expensive services and no one wants to make a business decision that would risk $500+ while they're playing clash of clans or sitting on the toilet trying to not stare at the walls

The main struggle is when people don't have a good offer that is a spur of the moment decision that doesn't put a lot of risk on the buyer. Like I said, my service are at least $500 so if you can push a $0.99 app they will be more willing to buy it since they use their phones for what the app was intended for, hopefully

I've also heard of some social media marketers hit it big with list building while targeting mobile users. This is because all the person on the phone has to do is enter their name and email in order to get the information you said you'd send them. This works great because people can add their personal info and it will get sent to their email so they can read it when they get home.

Spur of the moment decision are what you need to capitalize on in order to be more successful when targeting mobile traffic. Think of a grocery store, you go to check out and there's all this gum and candy sitting there staring at you while you wait to load your items onto the counter or converyer belt. A lot of people don't need these things, but they buy them anyways because they're there

9 years ago

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Barida

The type or user intereractive that using a computer brings cannot be compared to what we get while doing with the phone. That's the difference.

7 years ago

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Corzhens

Well, my main concern is the mobile capability of your marketing platform. In using a website, you have to be sure that it is mobile friendly otherwise you will get nowhere. If you are using social media for your marketing activities then that is a good one because I find Facebook very convenient in mobile. In fact, I also have a Lite version of Facebook so accessing by mobile would be quicker.

7 years ago

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SEOClerks

What are the most common concerns social media marketers face when advertising on mobile devices?

What are the most common concerns social media marketers face when advertising on mobile devices?

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