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I started with affiliate marketing a year ago. I started off last year knowing nothing, but now I am getting into the swing of things.
What would you consider a good conversion rate?
I have had lots of referrals now to free trials in the last few months which is really exciting but I have not had a massive amount of sales. Does it just mean this takes some time to get going or is there a problem with my conversion rate?
I have had 56 sign ups for a trial to a great program yet no paid sign ups yet... do some people wait a while before signing up or do you think that I lost those sales?
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TommyCarey
Normal conversions are 1 in 100 when on a PPC network, but it's slightly different when it comes to affiliate marketing. And if you're pushing a free sign up affiliate link then you're conversions will just make you angry A ton of people will sign up for free stuff just to see exactly what it's about. So think of each sign up as 1 click like on a PPC platform similar to adwords. Now adwords will say you'll normally get 1 in 5 clicks turning into a sale, but with my experience it's closer to 1 in 50 or maybe even 1 in 100. This is why I base everything out of 100, because it's a nice even number and I can get a more accurate conversion rate when I'm building a game plan.
If you're pushing a free sign up affiliate link, then you'll get many more sign ups than sales. One in 100 is a normal conversion rate with this type of offer because people can enter their email without having to open up their wallets. You could even see that it might be a bit higher than 1 in 100 sign ups, which is pretty off putting, but does happen You have to do a lot of testing and get plenty of sign ups in order to get an accurate conversion rate. I'd say after you get 500 sign ups you'll be able to get a better idea of your conversions, but you'll never really know until then
Shoot for 1 in 100, and if you still don't have any conversions after that, I'd switch my offer to see if I can find something that converts better.
- Razzy If you can break even with affiliate marketing, consider yourself on the right path :D Normal conversions are 1 in 100 when on a PPC network, but it's slightly different when it comes to affiliate marketing. And if you're pushing a free sign up affiliate link then you're conversions will just make you angry :D A ton of people will sign up for free stuff just to see exactly what it's about. So think of each sign up as 1 click like on a PPC platform similar to adwords. Now adwords will say you'll normally get 1 in 5 clicks turning into a sale, but with my experience it's closer to 1 in 50 or maybe even 1 in 100. This is why I base everything out of 100, because it's a nice even number and I can get a more accurate conversion rate when I'm building a game plan. If you're pushing a free sign up affiliate link, then you'll get many more sign ups than sales. One in 100 is a normal conversion rate with this type of offer because people can enter their email without having to open up their wallets. You could even see that it might be a bit higher than 1 in 100 sign ups, which is pretty off putting, but does happen :( You have to do a lot of testing and get plenty of sign ups in order to get an accurate conversion rate. I'd say after you get 500 sign ups you'll be able to get a better idea of your conversions, but you'll never really know until then :( Shoot for 1 in 100, and if you still don't have any conversions after that, I'd switch my offer to see if I can find something that converts better. - Razzy
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