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SEO Question: How Do You Do SEO for Youtube Videos?
Hmm.. Welcome to my thread (again)
Today, I'll try to answer this question:
How Do You Do SEO for Youtube Videos?
This is the answer:
The challenge with YouTube is much of their algorithm is based on interactions with the video content itself. I've outlined a number of best practices for optimizing the video itself as well as a list of settings that should be updated to allow for the largest interaction points as possible.
1. Title: This is the title of the video which appears in YouTube Search and Google's standard search engine results page. YouTube limits the title to 100 characters including whitespace. Aside from this, optimize for SEO with targeted keywords as you would any title tag.
2. Description: This is the brief description of the video which appears in YouTube Search and Google's standard search engine results page. YouTube limits the description to 5,000 characters including whitespace. Although YouTube allows 5,000 characters, the first 160 characters should contain the most important text that you wish to appear in searches. Aside from this, optimize the description for SEO with targeted keywords as you would any meta description.
- A backlink can be added, but it must be of the form http://www.site.com/. No hyperlinked text is allowed, so the only option is the plain URL. It must begin with http to be recognized as a link. This backlink is rel=”nofollow” so link valueis not passed. The benefit is from additional traffic and when other sites reuse the YouTube content that don’t enforce the nofollow.
3.
Keywords: These are used as the keywords which are known as “tags” in most video search engines. YouTube limits the keywords to 500 characters including whitespace. Again, basic SEO practices apply with targeted keywords being listed as a video’s tags.
- To create multi-word keywords you may use double quotes around the keyword text. (e.g. “mutual funds” would use the full keyword phrase as the keyword instead of mutual as one keyword and funds as another).
4.
Category: Every video should be placed into the appropriate category. You want to have your video appear alongside other related videos within the appropriate category.
5.
Thumbnail: Choose the most enticing thumbnail possible. You want to catch the attention of viewers in a single, very small image. Uploading of your own thumbnail is fine, but it must come from the video.
6.
Privacy: Once a video’s meta data is completely optimized, make it
public so it accessible to the whole video community.
7.Comments, Comment Voting, Video Responses, Ratings, Embedding:
- All these options are useful from a UGC (user generated content) perspective. If there’s little fear of backlash, then allow these and avoid seeming overly restrictive in the channel.
- Comments: It’s best to allow commenting, but you can moderate them by selecting “Allow all comments with approval only.” A large number of recent comments indicates to YouTube that the video is relevant, fresh, and popular among viewers, which is a significant ranking factor within YouTube.
- Comment Voting: If comments are enabled, then comment voting is a great idea. Other people are only addressing someone’s comment, not the video directly.
- Video Responses: More liberal channels may allow any video response to generate a sense of community, although we personally recommend “Yes, allow responses after I approve them.” A video response sends a stronger message than a single comment. Plus, it may make that video response too popular, which is bad if it is negative.
- Ratings: Recommended to be enabled since any ratings are better than none when it comes to ranking within YouTube’s system.
- Embedding: If you are comfortable with other sites reposting the video, then this is a good option for some potential backlinks.
8.
Syndication: Yes you want this YouTube page to be available in as many places as possible.
9.
Annotations: Annotations are the textual notes that appear as pop-ups during the video. Annotations provide additional content for YouTube to crawl, giving the video additional textual background for ranking purposes.
10.
Captions and Subtitles: Captions and subtitles provide the complete textual transcript for the video, which is highly valued and closely used by the YouTube ranking algorithm in determining the topic of the video.
11.
Posting a Video Response: Videos on YouTube can have a video response posted as long as the channel owner has allowed it. Related videos and video responses are a great way to gain additional views from those that are already watching a relevant video.
I hope this thread will help you! If you like my post, please push "LIKES" button. Check my service if you want to do SEO for your websites. I'll try my best to get your web get the first ranking.
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