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How do I increase the MOZ domain authority of my website ,
Anyone got any specific advice?
Thanks in advance,
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What is Domain Authority?
Domain authority is a logarithmic score (ranging from 0-100) by Moz, which predicts how well a domain (webpage) will rank in the search engine results. It’s based on a number of other factors like moz rank, moz trust, social signals, linking root domains, total backlink profile, user experience, site loading time, traffic etc.
Scoring a DA of 30 from 20 is easier than getting it to 90 from 80. Often authoritative sites like Wikipedia, Facebook and Google itself enjoy the ultimate DA score of 100. But that doesn’t mean sites with DA 50-90 are considered inferior.
It is a comparative value which means your site might see a degradation of domain authority if it is not updated or does not hold the quality signals true.
How To Increase Your Domain Authority?
Domain authority is very essential in terms of having your search engine rankings. If you have a domain authority that is very less, say 10-20 you wouldn’t be ranking well for your focused keywords. In the same way having a better DA score can do well if you are looking for more authority and you rank for more terms. This indirectly means you get better monetization offers through paid posts.
If you want to increase domain authority, you need to keep the following points in mind.
1) Earn links from more sites:
Link building is always considered wrong but you can earn links for you. As “the number of root domains linking” is a major factor to boost your domain authority, try to get more and more sites linking to you.
Writing helpful content and case studies that help your audience can get you more backlinks than just writing random stuff.
2) Start marketing your content:
Content marketing is the new game in the blogging world. You need to market your content to increase its reach. The more eyes on your content, the more will it help the readers and hence more link backs, more social shares and more authority.
3) Not only diversification, you need a clean link profile:
While having a variety of sites linking to you might seem lucrative at first, they always are not in good terms with standard search engine optimization practices. You need to put a check to spammy and very low-quality sites linking back to you. This also applies to the forums and community link backs that Google considers improper.
Do not indulge in improper SEO practices like buying links, site wide link ads, or linking from low-quality sites.
If at all you fall prey to a negative SEO attack, and too many low-quality sites link to you, disavow them. You need to regularly check your Google Webmaster tool for seeing who is linking to you.
4) Build a well-planned internal link structure:
Internal links are said to have occurred when a link in an article takes you to another related article within the same site. In other words, interlink all your posts to have better on page SEO and finally an improved domain authority.
Here are certain points to keep in mind while internal linking.
A) Use a variety of anchor texts. Do not overuse a given anchor text and do not use exact anchor texts.
B) Set an optimum number of links within a post.
While internal linking an article, beware you don’t interlink too many posts so that the number of links on a given page rises reasonably. Try to maintain a balance between your external links and internal links within a page.
5) Write epic content and nothing less than that:
When you want to prove your authority, you need epic content that no one can beat. Epic content in the sense; content that provides value to the readers.
You need to write posts after reading which your reader might not wander anywhere else for the same problem. Avoid duplicate content issues. If you have a post that is somewhat similar to an existing one or is an updated version of it, use the rel=”canonical” feature to point out search engines to the original source of the article.
Use Google trends and buzzsumo to find topics that are trendy and in demand. Then write a relevant and detailed post on it. If you cannot write on a topic that is new, simply take up any article that has good rankings but has chances of improvement and then apply Brian Dean’s skyscraper technique to rob him of his rankings.
6) Off page SEO:
In order to have positive search engine optimization you need to have proper off page SEO too. The major points your off page SEO strategy should include is:
- Guest posting: Guest posting for link building is dead. But it has far more benefits than just link building. You get tons of eyes on your skills, increase reach of your content, and can prove your authority in the niche; all through guest blogging.
- Social bookmarking sites: Social bookmarking sites will help your content reach audiences beyond your readership. This means global viewers and more readers. It will surely improve your domain authority as these readers would reshare your content (remember you have to make them share through your epic content).
- Blog commenting: Blog commenting is a great way to get more link backs to your site. It has many more benefits like stealing your competitor’s readership with your thoughtful and relevant comments.
7) Social media optimization:
When you are wise you wouldn’t want to put all your eggs in one basket. Having total dependency on search engines would be foolishness. In fact, social media can give you referral traffic and brand value too.
Use social media to market your content and reach more audience. The more the people affected with your writing, the more the authority of your articles.
Get people to share your content by writing great content. Also use sharing buttons for making social sharing a cake walk for your readers. You can also try paid advertising in order to reach more dedicated readers.
Being active on social media can also help you brand your blog which will indirectly increase your fan following. Increasing fan count is directly proportional to your authority.
8) Increase user friendliness of your site:
All SEO, every social plugin and even awesome content, everything is nothing without your readers. If you want readers to your site, you have to make your site user friendly. No one would like a site that loads for ages. Keep your site load time under 2-3 seconds or even lesser.
Do not jam-pack your site with ads that pop up every now and then. And increase white space by removing clutter off your site.
9) Have patience, let your domain grow:
Domains don’t grow, at least not length wise. You need to age them. Keep working on your site patiently and you will see your rankings improving with time.
Are you sure you want to delete this post?
Are you sure you want to delete this post?
Are you sure you want to delete this post?
Are you sure you want to delete this post?
What is Domain Authority?
Domain authority is a logarithmic score (ranging from 0-100) by Moz, which predicts how well a domain (webpage) will rank in the search engine results. It’s based on a number of other factors like moz rank, moz trust, social signals, linking root domains, total backlink profile, user experience, site loading time, traffic etc.
Scoring a DA of 30 from 20 is easier than getting it to 90 from 80. Often authoritative sites like Wikipedia, Facebook and Google itself enjoy the ultimate DA score of 100. But that doesn’t mean sites with DA 50-90 are considered inferior.
It is a comparative value which means your site might see a degradation of domain authority if it is not updated or does not hold the quality signals true.
How To Increase Your Domain Authority?
Domain authority is very essential in terms of having your search engine rankings. If you have a domain authority that is very less, say 10-20 you wouldn’t be ranking well for your focused keywords. In the same way having a better DA score can do well if you are looking for more authority and you rank for more terms. This indirectly means you get better monetization offers through paid posts.
If you want to increase domain authority, you need to keep the following points in mind.
1) Earn links from more sites:
Link building is always considered wrong but you can earn links for you. As “the number of root domains linking” is a major factor to boost your domain authority, try to get more and more sites linking to you.
Writing helpful content and case studies that help your audience can get you more backlinks than just writing random stuff.
2) Start marketing your content:
Content marketing is the new game in the blogging world. You need to market your content to increase its reach. The more eyes on your content, the more will it help the readers and hence more link backs, more social shares and more authority.
3) Not only diversification, you need a clean link profile:
While having a variety of sites linking to you might seem lucrative at first, they always are not in good terms with standard search engine optimization practices. You need to put a check to spammy and very low-quality sites linking back to you. This also applies to the forums and community link backs that Google considers improper.
Do not indulge in improper SEO practices like buying links, site wide link ads, or linking from low-quality sites.
If at all you fall prey to a negative SEO attack, and too many low-quality sites link to you, disavow them. You need to regularly check your Google Webmaster tool for seeing who is linking to you.
4) Build a well-planned internal link structure:
Internal links are said to have occurred when a link in an article takes you to another related article within the same site. In other words, interlink all your posts to have better on page SEO and finally an improved domain authority.
Here are certain points to keep in mind while internal linking.
A) Use a variety of anchor texts. Do not overuse a given anchor text and do not use exact anchor texts.
B) Set an optimum number of links within a post.
While internal linking an article, beware you don’t interlink too many posts so that the number of links on a given page rises reasonably. Try to maintain a balance between your external links and internal links within a page.
5) Write epic content and nothing less than that:
When you want to prove your authority, you need epic content that no one can beat. Epic content in the sense; content that provides value to the readers.
You need to write posts after reading which your reader might not wander anywhere else for the same problem. Avoid duplicate content issues. If you have a post that is somewhat similar to an existing one or is an updated version of it, use the rel=”canonical” feature to point out search engines to the original source of the article.
Use Google trends and buzzsumo to find topics that are trendy and in demand. Then write a relevant and detailed post on it. If you cannot write on a topic that is new, simply take up any article that has good rankings but has chances of improvement and then apply Brian Dean’s skyscraper technique to rob him of his rankings.
6) Off page SEO:
In order to have positive search engine optimization you need to have proper off page SEO too. The major points your off page SEO strategy should include is:
- Guest posting: Guest posting for link building is dead. But it has far more benefits than just link building. You get tons of eyes on your skills, increase reach of your content, and can prove your authority in the niche; all through guest blogging.
- Social bookmarking sites: Social bookmarking sites will help your content reach audiences beyond your readership. This means global viewers and more readers. It will surely improve your domain authority as these readers would reshare your content (remember you have to make them share through your epic content).
- Blog commenting: Blog commenting is a great way to get more link backs to your site. It has many more benefits like stealing your competitor’s readership with your thoughtful and relevant comments.
7) Social media optimization:
When you are wise you wouldn’t want to put all your eggs in one basket. Having total dependency on search engines would be foolishness. In fact, social media can give you referral traffic and brand value too.
Use social media to market your content and reach more audience. The more the people affected with your writing, the more the authority of your articles.
Get people to share your content by writing great content. Also use sharing buttons for making social sharing a cake walk for your readers. You can also try paid advertising in order to reach more dedicated readers.
Being active on social media can also help you brand your blog which will indirectly increase your fan following. Increasing fan count is directly proportional to your authority.
8) Increase user friendliness of your site:
All SEO, every social plugin and even awesome content, everything is nothing without your readers. If you want readers to your site, you have to make your site user friendly. No one would like a site that loads for ages. Keep your site load time under 2-3 seconds or even lesser.
Do not jam-pack your site with ads that pop up every now and then. And increase white space by removing clutter off your site.
9) Have patience, let your domain grow:
Domains don’t grow, at least not length wise. You need to age them. Keep working on your site patiently and you will see your rankings improving with time.
Are you sure you want to delete this post?
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Be sure to use local directories, forums, etc. Also, Facebook and Twitter page could help you a lot too. Can you optimize it for a few keywords? Like local keywords (in your language!)
Are you sure you want to delete this post?
Are you sure you want to delete this post?
How do I increase the MOZ domain authority of my website ,
Anyone got any specific advice?
Thanks in advance,
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anwebservices
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