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1: Page Title : The page title appears at the top of the browser window or on the tab of a browser. It is specified inthe <title> element which lives inside the <head> element.
2: URL / Web Address : The name of the file is part of the URL. Where possible, use keywords in the file name.
3: Headings : If the keywords are in a heading <hn> element then a search engine will know that this page is all about that subject and give it greater weight than other text.
4: Text : Where possible, it helps to repeat the keywords in the main body of the text at least 2-3 times. Do not, however, over-use these terms, because the text must be easy for a human to read.
5: Link Text : Use keywords in the text that create links between pages (rather than using generic expressions such as "click here").
6: Image Alt Text : Search engines rely on you providing accurate descriptions of images in the alt text. This will also help your images show up in the results of image-based searches.
7: Page Descriptions : The description also lives inside the <head> element and is specified using a <meta> tag. It should be a sentence that describes the content of the page. (These are not shown in the browser window but they may be displayed in the results pages of search engines.)
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