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Most online marketer's always make these common mistake. Either because they lack indepth experience in the PPC industry or due to lack of sufficient advertising budget.
Whichever is the case, this guide offer direct-approach on how to avoid such marketing mistake.
What most online marketer's donot know when it comes to advertising via adwords is this, if you've ever set-up an adwords campaign only to find out after a couple of days that your ads has been approved but, it's not visible on the 1st,2nd,3rd and 4th page of google search network when related search queries are made.
There are many reason behind this problem but, i will like to focus on one major cause of this problem :
Low Domain Score or Low Domain Reputation - example 1 Let's say Apple company is promoting one of his product (Ipad 2 3g) via adwords for related KW phrase (Ipad 2 wifi), he's paying 0.15 cent for evry click and the ads was listed on the 1st or 2nd page of google search network.
A similar home based (ebay seller) marketer who pay same amount (0.15 cent) per click to promote his ebay store via adwords for same KW (ipad 2 wifi) might end-up within the 5th,6th, and 7th page of google search network when related search queries are made.
You will notice that both companies are in same niche, targetting same KW,paying same amount per click both different ranking on google search network.
The simple reason behind this action is that google tends to rate (favor) website with high domain scores or high domain reputation than website with low domain reputation.
Most website with high domain score has long-term marketing plan while website with low domain score has short-term marketing scores.
So what is the right appraoch toward's improving your domain scores when you have small budget?
Craigslist/Youtube - Authority site like Craigslist, Youtube ...ecc plays vital role when trying to improve the domain scores of a specific domain.
Let's take craigslist as an example - posting relevant ads on craigslist will not only bring targetted traffic to your website but, can also help to improve your domain reputable in such a way that whenever, you are ready to launch adwords campaign again the domain scores might have slightly gain more reputation. This will also help to produce great result (high click-through-rate with small cpc)
The same also implies to youtube video marketing - uploading quality information video's will help raise your domain reputation.
Note : This has nothing to do with SEO concept (anchor tag link)
Thanks For Your Time
Chuck-PPC-At-Fixed-Rate
seoclerkscom/user/ChuckPPCatFixed
DarthHazard
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