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Some people prefer search engine traffic and rely upon it, while others insist that paid advertising is best.
You can buy advertising from Google called Adwords and this would be 'marketing'. Search engine optimization is not marketing as it relies on many factors that are often outside of your own control. With paid advertising you control whether or not your ideal customer sees your advertising (by bidding up on competitive keywords), but with search engine optimization, you try to figure out what it will take to get Google's attention (using either white hat/safe or blackhat techniques).
Please compare paid advertising methods such as Adwords, Facebook ads, etc to search engine optimization for traffic generation purposes. Which one works best for you?
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I was reading on a competing forum how at least one marketer doesn't rely on SEO anymore but instead builds email lists and uses those for marketing. So, there is a third option to market via email rather than relying on either SEO or Adwords/paid advertising for traffic and sales.
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