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This is the foundation of Black Hat. Years ago, Black hat SEO consisted of throwing up pages with a keyword or phrase repeated hundreds of times. As search engines became more advanced, so did their spam detection. We evolved to more advanced techniques that included throwing random sentences together with the main keyword sprinkled around. Now the search engines had a far more difficult time determining if a page was spam or not. In recent years however, computing power has increased allowing search engines a far better understanding of the relationship between words and phrases. The result of this is an evolution in content generation. Content generators now must be able to identify and group together related words and phrases in such a way as to blend into natural speech.
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