Do explainer videos rank higher than other videos?

sanfora Level 1

June 11, 2016, 8:30 pm

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Do explainer videos rank higher than other videos?

Do video explainer animations rank now in search engines better than any other normal videos? Is there a need for this?

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hitmeasap

hitmeasap

Hello sanfora,
As I'm not an expert on the subject I can only give you an answer I've found.

Forget explainer videos, does having a video on the website directly increases the chances to get better visibility in search engines? And the straight answer to that question is, NO!

There are lots of BUT attach with it though!

For instance, that video goes viral and you get lots of link back to the website and that page and as a result you get better rankings. Yes it all happened because of that video but directly that video didn’t really help the page get better rankings.

Another idea could be, people (bloggers within your industry) uses that video and as a credit gives you a link back that as a results help you get better rankings.

What I mean to say is that video itself alone cannot help you get better rankings but its just a content of the website that when go viral can produces links back to the website that have a direct impact on rankings.

Hope this helps!

You can read the whole conversation over here.

Best Regards,
hitmeasap

9 years ago

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TommyCarey

TommyCarey

My answer is definitely No

Right now the search engines can't accurately assess what the video is talking about. Maybe in the near future they will be able to have a better audio recognition for videos, but not just yet. You think they would just ask Siri to jump in and monitor some youtube videos and send back information on what the video is about

I'm not 100% sure, but I remember reading something about video voice recognition and how it is a possibility in the near future but the technology just isn't there yet. I would think it's safe to assume that in a year or two that we'd be seeing audio recognition added to a search engine optimization feature that everyone will be trying to exploit, I know I will ;)

The content on the video, as in the header/title of the video and the content you add in will be the main factors if you rank well for certain terms. Obviously if you don't optimize the title and content/description of the video you won't rank for anything, but we all (I think) know to optimize this. When typing up the title and description you'll still have to follow the search engine guidelines for optimizing something. Be sure to abide by the keyword density and keep it between 1% and 3%. The title should have your keyword, or two, so the search engines can more accurately assess your video and what it's about.

You'll also need to do some off page optimization, as in backlinks, for your video in order to help rank it. Think of your video pages as your own website and build them up as so. They'll rank higher and push link juice down to your website at the same time.

Thanks,

Razzy

9 years ago

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EliteWriter

EliteWriter

Any type of video has value on a site, not essentially only from a SEO point of view, but more with regards to the fact that people prefer to watch a video than read text. Having said that search engines love any feature that can add to the user experience. In truth there are many who believe that their algorithm looks out for original / engaging content, and videos qualify as that.
Explainer videos are great tools which are not used by all firms, but in reality they offer a number of advantages, especially for small and medium sized firms. Some benefits of explainer videos include the fact that they can help to increase conversion rates while offering that explanation that many customers will be looking for.

9 years ago

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ajlancer

ajlancer

Part of Google’s formula for search rankings considers the number of your time visitors stay your web site, that is one reason on-line video is seeing explosive growth. Explainer videos have boomed in popularity over the past year owing to their affordability and tested effectiveness in growing a business. This makes explainer videos a wonderful promoting tool. Increasing your conversion rates, instructive your product, and boosting your sales.

I am not skilled relating to this issue however this may result on search ranking even contrast with other video however as I learned something like

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which suggests less exposure. This conjointly scares away customers who need to quickly perceive a product, and buy it right then and there. In most cases, the common person takes less than a minute to make a buying call. an explainer video can get their attention at once.

Note: in step with spork promoting and several others, websites with videos rank higher in Google universal searches.

Thanks by Ajlancer

9 years ago

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ibuyer

ibuyer

The answer to your Question is Target Long-Tail Keywords
If you find the good keywords, then you you can easily rank any videos, no exceptions.

I myself is an explainer video creator, even i am selling that in SeoClerks!
I found it easy to rank for long tail keywords ,regardless of the type.

9 years ago

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Corzhens

Corzhens

Pardon me for assuming that explainer videos are the tutorials. Correct me if I’m wrong in my understanding. Anyway, I think all videos are created equal and the ranking depends on the description of the video and the keywords as well. The video itself is not material when it comes to ranking because it is silly to think that the search engine crawlers would check or watch the video to know what it is all about.

6 years ago

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