A lead magnet is a piece of content shared with a user in exchange for their
email address. Instead of purchasing an ebook, for example, they simply
sign up for your email list. They receive a link to download the ebook
free.
You must give readers a good reason to provide you with their contact information.
Simply inviting people to sign up for your list no longer generates the results it once did.
The question, however, isn't whether lead magnets attract, it's how well they attract and whom they attract!
some benefits of lead magnet: