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What is Longtails keyword and why should you target them?
Long-tail keywords are keywords that are more specific and longer (3+ words) than more commonly searched keywords. These KWs get less search traffic, but will usually have a higher conversion value. And, It is actually way easier to rank for these keywords. Another benefit of focusing on long-tail KWs is that the visitor that finds your website using them is more likely to buy your service or product.
