Getting to the first page on Google can make a whole difference to your business or the website. Everyone in your niche is trying their best to achieve the same result using similar tactics, commonly known as search engine optimization (SEO). Getting there in days, weeks, or months is surely possible but retaining your search engine ranks is the tough part in the long run. This is why you need to invest your time and money in sustainable search engine optimization techniques.
Today, Google is smarter and more intelligent than ever in detecting poorly built websites with filler content, cheap backlinks and all quick hacks you could imagine. Therefore, it's essential you never try to trick Google for quick wins. Instead, you can help Google with quality over quantity, and outdo your competition in the mid to long run and become the leader in your specific niche (Don’t worry results can be witnessed in less than three months still).
Where to start? Start by fixing your website before you burn your dollars for links and all the off-site techniques. Broken links, typos, grammatical errors, duplicate and thin content, etc. sit as a barrier between you and Google. Fixing them promptly can give you an instant boost to your website rankings and put you in the right path to attract more love from Google.
I will do a semi-manual audit* of your website and provide the following comprehensive reports by way of a Google spreadsheet,
1. Link Report: All the broken links (internal and outbound) on the website leading to the following errors,