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These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.
But if you’re reading this, you probably already know how important keyword research is. You’re just here to learn how you might do it better or more effectively.
There are quite a few great, thorough keyword research guides on the internet (see here, here, and here). In general, they tell you to follow this process:
Create a seed list of starting terms
Expand your list using keyword research tools
Refine your list with competitive research
So why am I adding one more article to the stack? Because I want to introduce you to a framework for categorizing keywords that I developed when I was running the paid search practice at Red Bricks Media. The infographic below sums it up:
