“guest posting, is the act of writing content for another company's website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains .A Guest Post is a an Attica traffic back to their website . When you write something on your own blog its just a "post", but on someone else's blog the
writer is a ‘guest’. Guest posts are valuable tools for reputation marketing
for a number reasons like getting your brand mentioned or occupying branded
search query results. But most people use them to embed backlinks. Guest posts
are abused though, and we'll get to that later in this article.