Backlinks in SEO improve your rankings because they view the quality and quantity of the links as authoritativeness and votes of confidence from other websites. Therefore, the more backlinks your website has, the higher it can rank for search terms.
Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it. But, What is backlinking? Having an effective backlink-building strategy is key to ensuring your success in SERPs. The more high-quality backlinks you obtain, the higher you can rank on search engines.
When it comes to SEO, backlinks are a key factor in the amount of people who will see your blog post come up in the Search Engine results on places like Google. However if done wrong, your backlinks can negatively impact your website's ranking if they are not earned legitimately