The process
1. The briefing
After reviewing the briefing, we will work on the Market and Visual Trend
Study (Mood Boards). If you don’t have a briefing, a questionnaire will
be sent.
2. Market and Visual Trend Study (Mood Boards)
I identify key visual elements that could inspire and direct the core
visual vocabulary of the logo initiative. I also look at the competitive
landscape to establish context and benchmarks for how your brand should
function and then improve on that. This help me align my vision with
yours and give me a clear shared vision for moving forward with just the
right recommendations for the design and development of your brand. In
general mood bards are sent in 2-3 days. This step is critical for the
development of the logo design.
3. Logo Development
Once you choose the visual direction from the Mood Boards, I will then
create the logo concepts for you to choose from (see packages). I will
then refine and finalize the concept of your choice.
Contact me
If you have a different request or have any questions, contact me! I also
offer full stationery, packaging, website and app design.
