A boutique is a small, specialized retail store that offers a curated selection of unique and often upscale products. Unlike larger retailers, boutiques focus on a specific niche or style, providing a personalized shopping experience. These establishments often emphasize customer service, offering a more intimate and tailored approach to meet the preferences of their clientele. Whether in fashion, home decor, or other niches, boutiques aim to create a distinct and carefully curated atmosphere that sets them apart from larger, more mainstream stores.